What is Finger Lakes Community Choice?


The Town of Geneva and Joule Community Power have partnered to establish Finger Lakes Community Choice

The Community Choice Aggregation (CCA) program enables Geneva to:

  1. Pool local electricity demand in order to leverage the collective buying power of residents and small businesses in effort to secure more favorable electricity supply rates

  2. Designate renewable generation sources

  3. Select a default electricity supplier of their own choosing

As of July 1, 2019, the default energy supply to homes and small businesses in the Town of Geneva will be 100% renewable.

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Our Vision

To provide residents and businesses in the Finger Lakes region access to cleaner and cheaper electricity.

  • 100% Renewable

  • Lower price than currently paid

Our Mission

To launch a Community Choice Aggregation (CCA) program in the Finger Lakes region in order to secure clean, less expensive electricity for residents and small businesses.

We seek to amplify the electricity savings achieved through the CCA and promote clean energy generation through Community Solar.

Our Offerings


Finger Lakes Community Choice participants pay a lower (and fixed) price for their energy supply. By also participating in the Community Solar program, they can save even more on electricity—approximately 10%! FIND OUT HOW

What is
Joule Community Power?

Joule Community Power works with municipalities and local partners to empower communities and facilitate their goals of providing residents and businesses with cleaner and cheaper energy. Joule principals were responsible for implementing New York State’s first Community Choice Aggregation Program (CCA)—a program that enables communities to aggregate local energy demand in order to:

  1. Gain leverage to procure less expensive electricity for residents and businesses (save money)

  2. Create new revenue opportunities by participating in energy markets (make money)

  3. Gain local control to opt for clean and renewable generation sources (go green).

Joule is the only company in New York State offering CCA administrative services with a Public Service Commission-approved implementation plan that integrates local renewable energy projects; and only Joule has the expertise, relationships, and experience to effectively design, implement, and manage such a program. Joule’s innovative approach for renewable energy strategies in New York is driving new regulation and encouraging the Public Service Commission to rapidly advance innovative solutions.

Joule Community Power is a division of Joule Assets.

What is
Community Power?

Community Power is a concept and “toolbox” intended to put energy decision-making authority in the hands of communities rather than the state, transferring power to enable local autonomy. Community Power ensures that even the smallest communities are equipped with the legislative framework and tools to become active leaders in the transition to clean energy. The tools currently available in the Finger Lakes region are Community Choice and Community Solar programs.

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Joule Assets is a corporation focused on market representation, products and services in the areas of clean energy, efficiency, and demand management. Joule Community Power is the division of Joule Assets that partners with municipalities to develop community-scale clean energy solutions, empowering communities to set and achieve aggressive clean energy and energy reduction targets. This includes CCA Administration services, Community Distributed Generation integration, community-scale demand management, and home efficiency services.  For this reason, program materials refer primarily to Joule Community Power as the CCA Administrator. When appropriate, we have made it clear in program materials that Joule Community Power is a division of Joule Assets. Joule Community Power is not a distinct entity from or subsidiary of Joule Assets, and is staffed by Joule Assets employees and contractors. Joule Community Power is operated out of the Joule Assets corporate office, located in Katonah, NY.